Sony X900E: Consumer Reviews

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The price of the Sony X900E varies from different retailers.  Walmart was found to have the lowest price of all the retailers at the time of the search for the Sony X900E.  Prices change so I would advise to click on the retailers to the right and type Sony X900E in the search of the site to check the price.  I have also included customer reviews below, the reviews are different on every site.  So again the best option is to check the sites by clicking on the retailers to the right, and a new tab will open directly to that site.  Good luck with your purchase, and have a great day!

Walmart: USA, LLC

  • Dimensions (W x H x D): TV without stand: 57″ x 32.8″ x 2.4″, TV with stand: 57″ x 35.3″ x 10.3″
  • Smart functionality gives you access to your favorite apps and content using Sony’s Android TV.
  • Pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture.
  • Full-array local dimming technology, you get enhanced controlled contrast and incredible brightness in a stunningly slim design.
  • 120Hz native refresh rate plus Motionflow XR gives you fast moving action scenes with virtually no motion blur
  • Inputs: 4 – HDMI, 2 – USB2.0, 1 – USB3.0, 1 – Component/Composite Hybrid, 1 – Composite

Customer Reviews

5 star – 60%
4 star – 15%
3 star – 7%
2 star – 6%
1 star – 12%

Amazon Customer
5.0 out of 5 stars2 thumbs up and some TV buying tips from a TV Director
December 6, 2017
Size: 65 inchesStyle: TV
I’m a TV Director so I’m pretty picky about image quality, and getting a good value when I buy gear. After doing a ton of research I was leaning toward the Samsung MU8000, and frankly I felt that paying $1300 for that TV was a bit too indulgent, even for me. OLED is also even more stunning but it didn’t seem like the picture quality was worth all the extra money, basically twice as much. But a Black friday deal on this unit at BB for just $200 more than the Samsung tipped the scales and I took the plunge.

A quick tip on comparing TVs: when you go to a store, each brand’s display models are PURPOSELY setup so the more expensive one has an obviously better picture. Yet that doesn’t mean the cheaper TVs can’t approach the same image quality, or sometimes beat it. With proper adjustment just about any TV these days can look pretty amazing. Plus, they won’t input the same image to different brand TVs, so you can’t really compare. It’s a bit of a guessing game, and the best you can do is ask to adjust the settings, get a model to look as good as you can, and do the same for another model. But frankly, without the same image on both, it’s a bit of a guessing game. I found the testing on RTings to be quite thorough, and that was my primary research method.

On the OS, I don’t know what the negative reviews about the Android OS are about, mine works well, very little lag or waiting. The first thing I did was update the firmware, so maybe that’s been fixed in the update. Sure, when there’s more network traffic it’s a little slower than normal, but that’s to be expected, and is a function of your bandwidth, not the TV. Also make sure you connect an actual ethernet cable, don’t rely on Wifi, it’s typically much slower, even on 5G, and prone to signal dropouts.

First and foremost, the image quality is stunning. That’s the main reason I got it, and I planned to bypass the potentially problematic Smart Tv functions and use my Roku. And compared to my previous Samsung 1080 HD TV, this Sony 4K unit is pretty impressive. After setting it up (get a SMPTE Color Bars video on YTube and learn how to use it), everything was richer, even regular HD content was better than my old Samsung. But HDR is supposed to be even more of a difference than 4K…

So then I dug deeper, and found that while 4K (Ultra HD) is passed through from my Roku 4 to the TV, HDR is NOT passed through (newer Roku “Ultra” models apparently do). So I just connected a LAN line to the TV, and I now have both the Roku and the Smart TV functions working. Although I can’t do an instant A/B comparison, in about 15 seconds I can switch between Smart TV with HDR and the Roku without HDR… on the same show, same scene… and yes, the HDR on this set seems a tiny bit better, a little more contrast and detail than non-HDR. But frankly, it’s not as big a difference as I expected… maybe as I watch more ocntent I’ll find a bigger difference. But above all, either way gives a pretty stunning picture.

You also have to remember that a lot of the advances in image quality are true for ALL brands… 4K gives a big improvement, and HDR a little more. It has nothing to do with brands, it’s the technology. So many TV’s in the same price range can give you a pretty similar image… but the Sony seemed jsut a bit more rich, with a bit more contrast, and contrast/ range is a key determinant in image quality.

I have just two gripes, but they aren’t deal breakers for me:
1. The menu options are pretty extensive, but on occasion the menu gets “stuck”, when you hit the “home” menu button… hitting the menu button a 2nd time doesn’t make the menu go away as it should, and the only way to get it off the screen is to re-select the input. Other times it works as it supposed to.
2. I wish the picture adjustments I made could be translated among different inputs. In other words, you get it set for, say, Amazon in the Smart Tv app. Then you go to another source, say Netflix through Roku, and the picture is darker. Or sometimes you find differences even between different movies on the same source. And the “Auto Adjust” function on the TV should fix that in theory, but in practice I didn’t like the Auto function at all. So I’m constantly adjusting the brightness manually. But that’s not necessarily the TV’s fault… as the Auto sensing technology gets better, I expect they’ll have better code that will automatically keep the contrast ratios and color balance you’ve set across all input sources.

The sound isnt’ bad for TV speakers, but after all, they’re tiny, lightweight speakers, so you shouldn’t expect much… get an AV Receiver or a sound bar.

It took a while, but I got all my external devices to play nice with the Sony remote, so that’s pretty cool that I can do the typical functions on Roku and my Yamaha AV Receiver with just the Sony remote. And it has all the necessary inputs and outputs, and tons of menu functions to control them. It took me a while to get ARC working, but that was more on my Receiver end (both the TV and the Receiver need to have HDMI control turned on, and turn on ARC on the Receiver).

Regarding Sony service, I’ve bought tons of gear from Sony over the years, including top end broadcast cameras, sound systems, car stereo, and Vaio computers. And I’ve also seen the quality and engineering go downhill over the years, too. In fact, my recent experiences with Sony Customer Service on some top end Vaio laptops was so frustrating I vowed never to buy another Sony product again. So I had to have a really good reason to get this unit, and the picture quality was so compelling I took the plunge… I can only hope I don’t regret this Sony purchase.

Would I be just as happy with the Samsung? Maybe. Probably. But be sure to research the ads that you can’t turn off… Samsung has built ads into their smart TV menus that you apparently can’t disable at all… you can only disable some ads. That’s a big turnoff for me, especially considering how much you pay for a Samsung.

5.0 out of 5 starsConsole gamers read this
November 24, 2017
Size: 49 inchesStyle: TVVerified Purchase
While I really like the product so far I’m perplexed as to why all these 4K TVs are shipped with HDR inactive. Most of the 4K menu items in the Xbox were not available. I found an article by windows central using the search words “How to enable HDR for Xbox One X” that addresses this. The picture is phenomenal, set up was easy, the interface is modern and easy to follow. Be aware during setup there are many information hungry choices to make, so don’t click too fast. Update the firmware during setup to make sure you get the HDR10 patch. The stand felt a bit flimsy, however it is very solid. The remote is adequate, not too cheap feeling, but not the best feeling. The footprint of the device is about the same as my old 42″ due in part to the very thin bezel this TV has.

Here are steps for this TV to activate HDR. (When you go back to the Xbox 4K menu afterwards all the check boxes will be a statisfying green!)
1. Press the home button
2. Scroll all the way to the bottom, past the apps and games and click on settings cog icon
3. Select ‘External Inputs’ under the TV subsection
4. Choose ‘HDMI signal format’
5. Switch your signal format to ‘Enhanced’ format

5.0 out of 5 starsThe picture quality is fantastic and worth every penny!
May 22, 2017
Size: 75 inchesStyle: TVVerified Purchase
I’ve had the 75” 4K HDTV for over a month now and overall it is a great set. However, upgrading from a Samsung HD TV, there are some things to note.

OVERALL (the short version): I would recommend this TV for the picture quality alone. 5 Stars. It is magnificent! There are workarounds for the CONS listed below, so overall it’s a terrific set for 4K content as well as regular HD content. I’ve decided to start with the CONS to get them out of the way. The PROS follow below.


The SONY BRAVIA 4K XBR75X900E does not seem to be able to handle internet speeds much higher than 60mbps (wired or connected by LAN). This is acceptable for streaming HD on the apps that accompany the set, but 4K content can be iffy. I tried viewing a Coral Reef video on Amazon Prime in 4K, and it took almost a minute for the picture to catch up to 4K quality. There were a few times the picture lagged. I tried watching a random standup comedy video on Netflix in 4K and the server wouldn’t connect. This was probably an issue with Netflix because when I tried again, the connection worked and seemed to hold a 4K picture in a similar way to the Amazon app. The YouTube app was the same. 4K videos lagged and took some time to catch up.

Luckily, the Sony UBP-X800 4K Ultra HD Blu-ray Player (2017 Model) I purchased can handle faster internet speeds, so we use the player almost exclusively for streaming 4K content. I’ve also read other reviewers mention that Chromecast or an Fire TV Stick with Alexa Voice Remote | Streaming Media Player can handle higher internet streaming speeds, so that is something to consider. Also, the TV takes about a minute to connect to Wi-Fi after it’s turned on. Not a big deal, but worth noting. Connected to LAN, it connects a little quicker.

Upscaling looks terrible when done on the TV. I wasn’t expecting this to be the issue, but once again, the Sony UBP-X800 4K Ultra HD Blu-ray Player (2017 Model) saved the day! Upscale regular Blu-Ray’s on the player, and the picture looks nearly as good as actual 4K. You will notice the difference. We streamed a few older shows from HULU like Cheers and Seinfeld and they looked great as well. Again, the picture quality is fantastic and worth every penny!

**** HDR UPDATE ***
I want to thank everyone for their comments about my negative thoughts on HDR. It forced me to do some research on the internet to figure out why HDR looked to terrible on this set. After trial and error, I finally figured it out. You see, I have a home theater system. I bought an ONKYO Receiver a few years back that was 4K compatible. I did not, however, take into consideration that it might not be HDR compatible. (It’s not.) So, I was running the 4K player through an HDMI cable into the receiver first, and then into the 4K TV. Which means, no HDR content was reaching the TV. So, as one commenter pointed out, I was turning HDR on when no HDR was available, which results in my original comments below, the picture is dark and the colors look cartoonish.

I WAS WRONG!! And I’m glad I was wrong. Nobody likes eating crow, but I am happy to do it after I saw HDR for the first time last night. It is awesome! The colors look amazing, the blacks are really dark, and the whites are really white. My wife and I watched Coral Reef Adventure under the Prime UHD selection from the Amazon app directly on the TV. HDR turned on automatically (as a commenter mentioned it should), and WOW!! It looked spectacular.

If you, or anyone you know, is experiencing a bad picture when turning HDR on, they must first realize that not all 4K content is presented with HDR. But what really fixed my situation is this: Run the HDMI directly from the 4K Player to the HDMI “1” slot in the back of the TV. That’s all it took to make HDR a reality, the way it was intended.

I’m keeping the original comments in the review in the hopes of helping anyone else who experiences this issue. Thank you again for the comments about how HDR should work. You guys are the best!


HDR is terrible. This is not the fault of the set, but I want to talk about it here because it’s not worth turning on. If it works for you because of bright lighting in the room or whatever, go for it. But for my wife and I, HDR is not needed. Basically, it’s an artificial layer added to the original picture source to “enhance” things. After several days of tweaking with the settings, trying multiple HDR enabled discs, etc., the picture only got worse with HDR turned on. All it seems to do is make every scene darker, a LOT darker. The HDR effect on colors can be weird. There is a slight red push over flesh tones, and sometimes the colors appear cartoonish, like they were drawn in with crayons. It’s gimmicky, at best. So, if you’re new to 4K, and you’re worried that this set won’t support Dolby Vision, don’t worry too much about it. The 4K picture alone is beautiful you won’t be disappointed with the picture as it is.

Also, on the subject of HDR: There are three options, ON, OFF, and AUTO. The only time HDR will turn on is when the HDR setting is switched specifically to ON. If set to AUTO, it might as well be set to OFF because it will never turn on automatically.


The picture is beautiful! It is a vast improvement over the regular HD picture from our older TV (which looked great as far as 1080P goes). There are many settings to tweak the set to your liking, and the LIVE FOOTBALL mode is perfect for games. When you watch 4K content, you can get up right next to the screen and see amazing details in the background. You probably don’t want to watch a movie right up close to the screen, but sometimes it’s fun to check out the details of things in the distance.

My wife and I have watched Blu-Ray movies and UHD 4K movies from discs as well as streaming 4K content (using the separate 4K player), and they all look great. Regular DVD’s leave a little to be desired, but I knew that going in, so it’s not much of a surprise. What sells this set is the picture! And let’s be honest, this is what you’re looking for in a 75” 4K UHD set. It is spectacular for HD and 4K content! Spectacular!

Games and Apps: I play Uncharted 4 on a regular PS4 (not the pro) and the details in color are phenomenal. WOW!! I can’t imagine the game looking any better on a PS4 Pro, but I’d have to do a side by side comparison to really tell the difference.

*A NOTE ON SCREEN MIRRORING: If you have a Samsung Galaxy smartphone, it probably will not connect to the TV. The phone will locate the set, but won’t connect. SOLUTION: Use Chromecast or (once again) the Sony UBP-X800 4K Ultra HD Blu-ray Player (2017 Model)
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